A while ago I found a great online learning tool called Futurelearn. Futurelearn offers a wide range of courses or MOOC (Massive Open Online Courses) and I am currently taking part in one on Digital Marketing.
These courses offer courses that could be useful in the workplace, like the one I am taking at the moment, plus some that learners may take as a recreational course. They are run by various universities and looking a the learner map for my current course there are people from all over the world taking part.
I decided to take part in the Digital Marketing course as this is an area that I am particularly interested in and I run the social media accounts for my business Convallis Software and the local sports centre, Chulmleigh Sports Centre, where I am a trustee and volunteer.
I am currently part way through the first week and have already learnt about storytelling and how it can be used in your marketing plus the range of social media options that are available. You work your way through the course at your own pace offering comments on each module if you wish to. This course also has a Facebook group and a Google + group to enable me to link up with other members of the course if I wish to.
I really enjoy working at my own pace and increasing my knowledge and I've already discovered through the comments section that a friend of mine is doing the same course!
If you are looking at training that is free why not consider a MOOC, and some courses also offer the opportunity to purchase a statement of participation at the end.
Based in Devon, offering a range of IT services and products. Specialists in online and offline database development, CRM applications, Microsoft cloud solutions and web.
Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts
Monday, 26 October 2015
Friday, 13 September 2013
Digital Marketing - The Way Forward
Yesterday evening I attended a seminar at Sandy Park, Exeter, hosted by e-strategy discussing Digital Marketing Trends and how things are changing in the world of marketing.
Our first speaker, Collette Easton of Linkdex discussed social bonds. This is creating new links between your brand, your customers and their social networks. She also discussed the relevance of your marketing - the content and are you using the right platforms to convey the right message to your customers?
The second speaker was Stuart Devlin of e-strategy who discussed how search is changing and how businesses can adapt to this change by the use of different ways of how customers can find you and how the search engines are always changing.
The world is changing and technology is evolving all the time and so are the social networks. Who would have thought 5 - 10 years ago that we would be moving away from so called "traditional" marketing to what is now termed "content" marketing. Rather than selling your product, provide your existing and potential customers with valuable content across different forms of media that will encourage them to contact you to find out more.
In my opinion, we certainly have to look to the new technologies for our marketing, but sometimes deciding which ones to use can be a difficult decision and has to be thought about carefully before going ahead with any form of plan to use them.
There certainly was a lot of food for thought and I look forward to seeing the presentation slides to remind myself of what we were told and to help me plan my future marketing.
Our first speaker, Collette Easton of Linkdex discussed social bonds. This is creating new links between your brand, your customers and their social networks. She also discussed the relevance of your marketing - the content and are you using the right platforms to convey the right message to your customers?
The second speaker was Stuart Devlin of e-strategy who discussed how search is changing and how businesses can adapt to this change by the use of different ways of how customers can find you and how the search engines are always changing.
The world is changing and technology is evolving all the time and so are the social networks. Who would have thought 5 - 10 years ago that we would be moving away from so called "traditional" marketing to what is now termed "content" marketing. Rather than selling your product, provide your existing and potential customers with valuable content across different forms of media that will encourage them to contact you to find out more.
In my opinion, we certainly have to look to the new technologies for our marketing, but sometimes deciding which ones to use can be a difficult decision and has to be thought about carefully before going ahead with any form of plan to use them.
There certainly was a lot of food for thought and I look forward to seeing the presentation slides to remind myself of what we were told and to help me plan my future marketing.
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