Competition Winner

I recently took part in a competition on Facebook organised by 500 Social Media Marketing Tips . It was a simple Like and Share a post competition, but as social media is something that I'm interested in I thought I would give it a go.

A few days later, much to my surprise I discovered I had won the competition and have now received my copy of the book. I've only read a little of it so far, but have already picked up a few useful hints and tips to improve my use of social media including Twitter and Facebook.

I'm so pleased to have something that will certainly prove useful to me now and in the future.

Does your business use Facebook and do you think that you have something to offer as a prize in a competition? It seems to be a very popular way of gaining 'Likes' and followers of your page and to get your business message out to a large amount of people.

If I've Seen it Once...

When I first joined Twitter there seemed to be a lot of excitement around it and I remember that 'join the conversation' was often quoted as a way of encouraging users to interact with each other. But I have to say that four years and four thousand odd tweets later I'm finding it harder and harder to maintain my enthusiasm.

Over the past few months there have been many times when I've taken a break and realised that I haven't started up my Twitter client that day, and then realised that I hadn't really missed it. Was that because I was incredibly busy? Or something else? Well certainly I have been busy and if I'm out of the office I won't bother with Twitter (I've no interest in tweeting while I'm out and about). But many times I think it was more fundamental than that, you see I think I'm getting bored with Twitter.

Read more .....

Twitter - Information Network?

This blog post was originally published on the Convallis Software website

in 2012 but I think that it it is still just as relevant today.

I ended up being involved in a conversation which started after the remark of a top Twitter manager when he described Twitter as an Information Network. Many folk seemed to be disagreeing with that view and were
keen to call it a social network, and expressed concerns that Twitter management don't 'get it'.

I have to say I think calling it an Information Network is a far more accurate description.

Let's examine what Twitter does at its core. It takes data, which is passed into its systems by a client application which must have identified itself and its user to Twitter, and then delivers that data to all the other user accounts that follow the identified user. Incredibly, that data is in general only ever delivered to any given destination once, that's in spite of the hundreds of millions of messages that are generated every day. That's quite an impressive technical feat.

So Twitter is a huge and (hopefully) well engineered broadcast messaging system, i.e. it broadcasts the message to all those who have expressed an interest in following the user.

Why an Information Network? From a computer science point of view all those messages are being moved around a network, and each user could (I think) be considered to be a node on that network both generating and consuming content. But there's more to it than that.

Social Networking seems to be one of those things that raises a lot of passion in people, personally I don't pretend to understand why. But I think (and this is only an opinion) that Social Networking is just one of many Twitter use cases, albeit an important one.

There are others, a broadcast messaging system can be used to simply announce an event, or the publication of a new article or to inform a user that a particular event has occurred (a server backup for instance, although there are perhaps better ways of doing that). None of these use cases are 'social' (although the word seems to be redefined so often that it's difficult to know), especially if bots are used to send them - but that doesn't mean that people won't follow that account if they have sufficient interest in the subject matter.

I suspect that since it was first created, its users have created many use cases for it (probably even most of them) that weren't even imagined when Twitter was first designed.

So I think that the Twitter management view of Twitter as an Information Network is actually reassuring, because it means it's less likely to be pigeon holed into serving any one particular use case.

Author: Richard Isaac - originally published March 2012